In February, we celebrate love—from the deep relationships we cherish on Valentine’s Day to honoring the rich history and culture of Black History Month. At AmaWaterways, Ama Means Love is at the heart of everything we do, spreading love through meaningful experiences and unforgettable memories with each river cruise. This month, we’re excited to welcome you and your clients onboard our fleet, launching the 2025 river cruising season.
From romantic landscapes to reduced crowds to unbeatable airfares, learn more about how February is an ideal month for river cruises and be sure to share this article with your clients to inspire their own romantic journey.
We’re thrilled to debut our new partnership with Smithsonian Journeys, offering exclusive, expert-led cultural excursions on more than 30 European sailings in 2026 that will elevate your clients’ river cruise experience. Through this collaboration, AmaWaterways demonstrates our Pioneer Spirit, featuring two Smithsonian Journeys Experts on each departure to bring your guests closer to the stories, art, and history of their selected destinations. From exploring Rijksmuseum in Amsterdam to enjoying a glassblowing workshop in Wetheim, Germany, our Ama Love for discovery combines learning with luxury travel, transforming each journey into an exceptional adventure.
Black History Month honors the resilience, culture, and achievements of Black individuals, recognizing their profound influence throughout history and into present day. Here at AmaWaterways, we proudly commemorate the lasting impact of Black and African communities, especially the diverse influence of the African diaspora in shaping societies and traditions along the rivers. Your overwhelming enthusiasm and passion for our Soulful Experiences has truly inspired us, particularly in this season of love. As a token of our appreciation, we are delighted to announce new 2025 and 2026 Soulful Experiences sailings, offering even more opportunities to explore, honor, and celebrate along the rivers:
Remember that Ama Means Love holds true in everything we do, including providing the luxury of more with our Complimentary Land Package offer, available through March 31st, 2025. Should your clients prefer a more curated experience, offer them the chance to embark on our new immersive specialty cruises—Celebration of Beer, Celebration of Wellness, and Celebration of Music—with select dates eligible for our Complimentary Land Package offer. Plus, book now and combine with our lucrative AirPlus options for seamless travel, charming guests with the effortless luxury of AmaWaterways’ river cruises!
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